My Lotus Elise Project
You, like me, may have wondered what the lowercase “e” on the back window of your Elise was. I always thought it was a fancy logo for Elise or something along those lines (considering Lotus has a thing for e-names like Esprit, Elise, Exige like Ford does with f-names like Focus, Fusion, Fiesta, etc). The E with a crown over it is actually the logo for the Queens Award for Enterprise.
If you read your Elise owners manual you’ll discover this on page 191:
The Queen’s Award for Enterprise is the highest honour that can be bestowed upon a British company and is the UK’s top award for business performance. The award is given annually by Her Majesty The Queen and the winning companies hold it for five years.
Group Lotus PLC and its staff were awarded The Queen’s Award for Enterprise 2002 for the whole group’s outstanding achievement in international trade. Lotus Cars has sold its prestigious sports car models into over 30 countries around the world and Lotus Engineering, which has been investing heavily in engine and chassis research, is regarded as one of the world’s leading engineering consultancy groups.
The Lotus Elise now proudly displays The Queen’s Award logo on the rear window. This logo symbolises the achievements of Group Lotus over the last few years culminating in the company being given the Award in 2002 – the year of The Queen’s Golden Jubilee.
The Queen’s Award scheme was introduced in 1966, originally as The Queen’s Award to Industry before becoming known as The Queen’s Award for Enterprise in 1999.
Her Majesty The Queen makes the Awards on the advice of the Prime Minister, who is assisted by an Advisory Committee that includes representatives of Government, industry and commerce, and the trade unions. They are announced on 21 April, The Queen’s personal birthday.
For more information about The Queen’s Awards, please see www.queensawards.org.uk
Here’s a semi-high rez version of the lowercase “e” logo if you want to print it out for a sticker or whatever. The text reads that companies hold the award for five years – meaning Lotus’ from 2002-2007 only will display the logo on the rear window. Props to Lotus for winning the highest award bestowable to a British company.